Originally uploaded by caitlinread
Everyday I come across a multitude of comments, conversations, and opinions on social media platforms, about brands. Some comments are positive, some negative, most are subjective, a few are objective, sometimes opinionated, motivated and cacophonic. Should I take them seriously?
Yes, I do follow many conversations, but I do not take them all at face value. I simply retain the new information and perspectives in them, but discard the opinions.
My perspectives and dispositions, as a consumer, are a function of my own experiences and those of people whom I know and trust, definitely not those of acquaintances, strangers and others who belong to my friends’ networks and more.
Experiences of people whom I have never met, or not likely to meet ever, are of little or no consequence to me, unless they resonate with my own experiences. If the airline that I frequent is always on time, whenever I travel, what is the need for me to change my opinion basis another person's bad experience?
My self-esteem does not allow me to follow the herd blindly. For me, brand familiarity and positive brand experience are more credible than the comments of strangers and acquaintances on social media platforms. When it comes to the unfamiliar, I seek out friends for good old WOM advice.
How about you? How often have you avoided a brand, refrained from watching a movie, visiting a café, or reading a book basis the reviews and comments of strangers? Not very often, I suppose. I am sure you would still want to watch that film or visit that café to judge for yourself.
Research doesn't seem to agree with me. You might like to read "Online reviews key to purchase decision" http://bit.ly/hmFUA that appeared on Brand Republic's website today (27th Oct'09 ).